Strategic Planning

Brand Management Manager

Boston, Massachusetts

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

Who Converse represents is who Converse hires. If you're one-of-a-kind, you should try us on.


We are searching for a North America Brand Management Manager. As an integral member of the Brand Management team, you will be responsible for assisting in the development of world class seasonally integrated marketing plans that build brand and business impact for the Converse brand. In this role, you'll be consumer centric in everything that you do, while driving the future of the brand forward.

The candidate should have a consistent record in consumer marketing or digital marketing. We are looking for a self-starter, future forward thinker, innovator and teammate. You should have stellar communication skills, both written and verbal and have a deep knowledge of new digital platforms. You'll be creative and have an authentic passion to be connected to sport, sneaker culture and trends in the North America marketplace with a proven track record to persuade and influence people to take desired action.


In this role, you’ll support the development of strategic seasonal marketing plans, briefs, concepts and creative implementation. You will own specific projects/launches within a season and lead a team to achieve seasonal business and brand goals.

With a digital first approach, you’ll put the consumer at the center and obsess over insights to drive the plans forward while building and maintaining relationships with key partners within the organization. You'll partner with Brand Planning to hindsight each season to garner key takeaways for the future and develop investment approach. You will be a key partner in delivering seasonal narratives and priorities during geo-milestones and you'll be part of developing a culture of collaboration and partnership that delivers on an integrated and focused team.


We’re a diverse, inclusive, innovative and hardworking team. In this role, you’ll report directly to the North America Director of Brand Management. On a day to day basis you will work with cross functional teams in:

  • Brand Creative
  • Integrated Digital
  • Entertainment
  • Retail
  • Brand Planning
  • Brand Operations

In addition to that, you’ll be working closely with the Global and Geo Brand Management team leads to find cross Geo-synergies. You’ll work with the Geo Leads in Product Merchandising and sales to understand complex business issues and find creative solves. You will also work alongside peers running seasonal initiatives, as well as, with external partners to lead creative development and execution.

  • Bachelor's degree in marketing, business or related field. MBA optional.
  • 6+ years proven experience in consumer marketing, digital marketing or related experience including strategy, planning and implementation, delivery and creative thinking/idea generation experience.
  • Strong eye for business with knowledge of the industry and competition
  • Deep understanding of consumer trends in the NA marketplace.
  • Connection and understanding of the digital and new platforms.
  • Deep connection to culture and creativity and the intersection.
  • Experience of working cross-functionally in a matrix organization.
  • Strong communication and excellent presentation skills.
  • Guided with operational excellence in mind.
  • Possess critical thinking and problem-solving abilities.
  • Able to meet travel requirements for the position

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Employee Stock Purchase Plan (ESPP)
Medical Plan
Paid Time Off (PTO)
Product Discounts
Summer Hours