Global Director, @Nike Flagship Social

Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Nike Consumer Direct Marketing exists to serve the athlete faster and more personally through an offense designed to connect the Nike Brand, product and experiences in new and powerful ways. A key part of the Consumer Direct Marketing offense is the Global Social Media team responsible for shaping the strategic vision and implementation across all social media platforms where Nike is engaged.


We’re looking for a Director of Nike Flagship Social Media Strategy.

This role focuses on shaping the vision and strategy of Nike’s Flagship [@Nike] social channels and steering the multi-platform execution of Nike’s brand voice at a daily and seasonal cadence. This position will play a critical role in shaping how we engage with Athletes* and use social platforms to support strategic business priorities!

A successful candidate has a comprehensive grasp of social platforms, experience delivering innovative brand campaigns and is adept at working across multiple partners to drive a unified approach. Equally important, we are looking for someone with experience and passion to lead a team. The ideal candidate is capable of defining clear strategic ideas and comfortable in educating teams across a spectrum of experience.


If this is you, you will be a key leader on the Global Social Media team working with partners in Brand Strategy, Marketing and Creative to write briefs and implement go-to-market plans.

A typical day/week involves the ability to engage in multiple workstreams that are at different levels of maturity in a marketing timeline. Each week will include managing a team of channel managers and optimizing your time between up-stream planning and big vision thinking with cross-functional teammates while seamlessly ensuring the day-to-day implementation of social content is a well-oiled machine that maintains brand standards to the highest degree.


Reporting to the Sr. Director of Social Platforms and Strategy you will work with internal and external partners, primarily the Brand Defining Purpose & Athlete team to create and deploy marketing plans that elevate Nike’s brand affinity while supporting commerce and growth goals.

  • Bachelor's degree or higher or combination of relevant education, experience and training
  • 10+ years of experience on a digital marketing or social team (content development, project management or production)
  • Proven leadership experience in large marketing organizations
  • Established experience in managing a team of direct reports and agency partners
  • High-level problem solver with strong attention to detail and commitment to excellence
  • Complex Integrated Marketing team and campaign experience across paid and organic
  • Early adopter and problem solver for digital platforms (Comfortable trying new tools and adapting to process improvements)
  • Experience working and managing teams within Opal, Asana, Trello or relevant equivalent
  • Excellent oral and written communication skills including meeting facilitation
  • Experience in agency management
  • Ability to Travel, 10-15%
  • Passion for the NIKE brand and enthusiasm for working in the “always on” world of sport
  • Ability to operate in a matrixed organization, businesses, brand and operating ethos
  • Demonstrated experience working across cultures and geographies; ability to communicate plans across a complex matrix on a category, regional and functional basis, including presenting before audiences of various sizes and cultures

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Employee Stock Purchase Plan (ESPP)
Medical Plan
Paid Time Off (PTO)
Product Discounts