Marketing

Senior Writer, Brand Narrative – Global Jordan

Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

WHO ARE WE LOOKING FOR?

As a Brand Creative Writer in the Jordan Global Brand Narrative Studio, this role will deliver work that aligns with both the Consumer Direct strategy and the Global Brand Creative functional goals.

The work in Global focuses on product and innovation storytelling, editorial, app and platform innovation & launches, and campaigns that go full end-to-end, working from concept to execution across all our channels. The role is passionate about collaborating with creative and marketing teams but also working independently to craft innovative copy that attracts, inspires, and advises consumers.

You have proven experience working directly with designers, art directors, and other writers in the digital and physical space. When it comes to copywriting, you understand the relationship and nuance of sport and culture know the rules, and also know when to break them to strengthen the message!

WHAT WILL YOU WORK ON?

Partnering with the Consumer Direct Marketing team, you'll work cross-functionally, writing copy for projects ranging from editorial work through brand moments, to product and business drivers. Innovative thinking, strategy, and tactical member execution across our ecosystem to drive a full end-to-end Creative Offense, always thinking on the next click. The work also includes driving the full O2O connection with our physical stores. Your copy will be read by millions of consumers and athletes across the North American geo, so it will align with the Nike Brand Voice, in-house style guides, and seasonal directives. Ensure we speak with an authentic Jordan Voice to our consumers in all communications.

WHO WILL YOU WORK WITH?

In this role, report directly to the Brand Narrative Director, and day-to-day collaborate with a team of art directors, designers, producers, and brand narrative writers to implement and deliver work against the annual concept map.

You’ll actively work across the Brand Creative network often collaborating with Global, Geo, and City Nike copywriters to ensure copy aligns with our brand voice and in-house guidelines.

WHO ARE WE LOOKING FOR?

As a Brand Creative Writer in the Jordan Global Brand Narrative Studio, this role will deliver work that aligns with both the Consumer Direct strategy and the Global Brand Creative functional goals.

The work in Global focuses on product and innovation storytelling, editorial, app and platform innovation & launches, and campaigns that go full end-to-end, working from concept to execution across all our channels. The role is passionate about collaborating with creative and marketing teams but also working independently to craft innovative copy that attracts, inspires, and advises consumers.

You have proven experience working directly with designers, art directors, and other writers in the digital and physical space. When it comes to copywriting, you understand the relationship and nuance of sport and culture know the rules, and also know when to break them to strengthen the message!

WHAT WILL YOU WORK ON?

Partnering with the Consumer Direct Marketing team, you'll work cross-functionally, writing copy for projects ranging from editorial work through brand moments, to product and business drivers. Innovative thinking, strategy, and tactical member execution across our ecosystem to drive a full end-to-end Creative Offense, always thinking on the next click. The work also includes driving the full O2O connection with our physical stores. Your copy will be read by millions of consumers and athletes across the North American geo, so it will align with the Nike Brand Voice, in-house style guides, and seasonal directives. Ensure we speak with an authentic Jordan Voice to our consumers in all communications.

WHO WILL YOU WORK WITH?

In this role, report directly to the Brand Narrative Director, and day-to-day collaborate with a team of art directors, designers, producers, and brand narrative writers to implement and deliver work against the annual concept map.

You’ll actively work across the Brand Creative network often collaborating with Global, Geo, and City Nike copywriters to ensure copy aligns with our brand voice and in-house guidelines.

WHAT YOU WILL BRING?

  • Bachelor of Arts in Writing, Communications, Journalism, related field or combination of relevant education, experience, and training.
  • 5+ years of writing experience in a corporate or agency environment, preferably as a copywriter for a major retailer, e-commerce company, or digital communications agency.
  • 2+ years experience writing consumer-facing marketing content, including digital communications (website copy, emails, social media, etc.)
  • Expert-level ability to write in long and short-form writing and experience writing compelling and conceptual creative copy for products, brands, campaigns, and digital platforms.
  • Understanding the nuances across all digital social landscapes and speaking to the audiences appropriately (LinkedIn, Twitter, Instagram, TikTok, etc.).
  • A style of writing that embraces a tone of inspiration, authenticity, and freshness, being able to embody Jordan’s voice and tone.
  • Ability to work well within quick changes and across teams and workstreams, communicating cross-functionally, and collaborating with multiple workgroups.
  • Ability to travel up to 10%.

This role sits at WHQ in Beaverton, Oregon (no remote option available).

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Benefits

Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Employee Stock Purchase Plan (ESPP)
Holidays
Medical Plan
Paid Time Off (PTO)
Product Discounts
Sabbaticals