Global Senior Brand Director, Women’s Fitness

Beaverton, Oregon

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Global Consumer construct (Mens/Womens/Kids) is the Global Marketing function responsible for unlocking our ability to serve the athlete* holistically across the spectrum of performance & lifestyle.

Our goal is to know & serve athletes* motivations & needs, so we can unlock the power of sport for every athlete*. The consumer construct will facilitate focus on where we have the biggest growth potential - Women & Kids. We will fuel engagement through long-term consumer concepts & seasonal stories to help make sport* a daily habit.

We drive authenticity through our key dimensions (e.g. Basketball, Football, Running, Classics) while creating the agility needed to serve the broadening definition of Sport* across both the lifestyle & performance segments.


We’re looking for a Global Brand Management Sr. Director of Fitness.

This role is for the Worldwide leader of Fitness brand management for Nike globally. You will drive the strategic brand vision and direction of the Holistic Fitness Dimension across the entire consumer construct. Leads & drives the team that develops concepts against content, community, activity & product across dimension/gender in partnership with the Creative & Product Teams, co-ordinating and collaborating across Global and Geography teams to drive impact, efficiency and alignment.


As the Global Brand Management Sr Director of Fitness, you will:

Establish and drive culture of leadership and mentorship across your direct and extended team.

Partner with the Sr. Director of Men’s & Women’s Sport Performance to define the comprehensive 3-5 year strategy and create key consumer journeys/stories across Holistic Fitness priorities.

Lead the development of the annual brand plan for the segment/dimension/concepts in partnership with Mens/Womens/Kids teams.

Partner with product merchandising to support product positioning, navigation and naming.

Serve as an expert within the Men’s/Women’s/Kids construct on the fitness consumer and partner closely with the consumer insights team to identify insights to action on.

Work in partnership with the Women’s Global Consumer Marketing lead to inform seasonal marketing for key seasonal stories - Co-ordinating across teams to drive efficiency + alignment.

Lead upstream strategic (CODE) gate deliverables for the dimensions (e.g. SL/GGP)

Shepherd the strategic and creative processes to empower team to drive impact.


As the Global Brand Management Sr. Director for Fitness, you will report directly into the Global Women’s Sr. Director of Sport Performance, and indirectly into the Global Men’s Sr. Director of Sport Performance.

You will lead a team of Global Brand Directors, Managers and Specialists, who alongside you, will collectively build the future of Holistic Fitness through a unified plan.

You will collaborate with teammates across the Nike Consumer construct in the Mens, Womens and Kids team, to build a more comprehensive approach to serve Athletes* more holistically.

You will also collaborate and partner with the following key stakeholders

  • Consumer Marketing
  • Brand Defining, Athletes & Purpose
  • Catalyst Marketing
  • Creative
  • Insights
  • Product Design & Merchandising
  • Planning
  • GEO Consumer Construct Segment VPs/Sr. Directors/Directors
  • Men’s & Women’s Global GMs/VPs

Bachelor's degree or higher or equivalent combination of education and experience and training.10+ Years of experience in Brand Management and Marketing, deep understanding of Media and Digital platforms. Global perspective/experience. Proven ability to drive and deliver results. Proven ability to collaborate, to build, develop and inspire teams.

The Functional Competencies:
  • Core: Consumer Connection, Brand Planning, Brand Strategy
  • Art: Marketing Mix Modeling, Creativity and Inspiration
  • Science: Digital First Attitude, Product Knowledge, Sports knowledge
  • People: a people-first mentality that will support the continued growth & development of your team
Leadership Competencies:
  • Grow Yourself. You constantly push yourself to learn, expand and grow through a curious and infinite mindset.
  • Instills Trust. You listen, understand and collaborate. Always embracing diverse points of view.
  • Acts with Courage. You take informed risks and showcase a bold, creative and innovative approach.
  • Grow Together. You focus first and foremost on helping your team grow by investing time in them and advancing the common objectives.
  • Fosters Effective Teamwork. You are a driver of collaboration with a process oriented attitude and finding ways to drive efficient work.
  • Values Differences. You understand and prioritize the value of diversity in is most vast definition. You listen and amplify every voice.
  • Grow the Business. You think as an enterprise leader, always making decisions based on our strategic priorities and aiming to grow our brand and business.
  • Thinks Strategically. You envision a future that doesn’t exist. You translate consumer insights into opportunities that can be converted into clear strategic direction.
  • Cultivates Innovation. You are a driver of learning agility, encouraging failure in pro of progress and learning. You embrace disruption to create.

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Employee Stock Purchase Plan (ESPP)
Medical Plan
Paid Time Off (PTO)
Product Discounts