Sports Marketing

Sports Marketing Manager, Fitness and Yoga – New York

New York, United States

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc. exists to innovate for athletes. Nike Sports Marketing professionals provide the vital linkage between the company and Nike-sponsored athletes, clubs and federations worldwide. Sports Marketing employees partner with premier athletes to collect insights about existing and future products, gather inspirational stories about sport and nurture long-term relationships between the athletes and the company. The team develops and executes sports marketing strategies, obtains endorsements and licensing agreements and serves as Nike ambassadors to the sports community worldwide. Their relationships build the foundation of Nike’s product creation: Nike creates exceptional products because its employees listen to exceptional athletes.

Who we are looking for

We’re looking for a Fitness & Yoga Manager who will bring passion and experience to serving and growing the profiles of our Fitness & Yoga Trainer portfolio! They will manage the execution of local strategies and talent programs in support of Nike’s ambitions in the Fitness & Yoga space. They will be a problem-solver that will facilitate and manage local Trainer relationships, community events, and collect insights. The candidate should be proactive, collaborative and detail oriented.

What you will work on

If this is you, you’ll be responsible for but not limited to:

  • Lead and implement the Sports Marketing gender/dimension strategy as it relates to Training & Yoga
  • Focus on efforts to seek, sign, serve and manage a diverse portfolio of individual endorsements and partnerships
  • Ensure Sports Marketing assets are maximised as an integral part of seasonal marketing initiatives, collaborating with Geo Product & Brand to ensure Trainers are supplied with appropriate seasonal product
  • Leverage and manage Trainer relationships in your city to drive business growth, including day-to-day asks of Trainers and ensuring contract terms are upheld
  • Aligning with Global teams to ensure a consistent approach to managing Trainer relationships, product seeding strategies, and process
  • Multi-functional key partner engagement: Drive alignment across key dimensions, brand comms, and product. You’ll be a key collaborator who represents Sports Marketing cross-functionally, where you will work with Marketing and Product teams to drive business priorities.
  • Serve as the product expert and contact for Trainers to garner insights and story tell our key products to help Trainers evangelize our priority products
  • Acting as subject matter expert to help identify Trainer talent to best serve business needs
  • Staying the pulse of local Fitness trends, and elevating key Trainer and industry insights
  • Surfacing new approaches to offer a world class service proposition
Who you will work with

You will be supporting the Sports Marketing Directors of Performance and work alongside: Global, Geo and City Sports Marketing teams, as well as Geo Brand and Product teams and other key business partners.

What you bring
  • Bachelor's degree or higher in Marketing, Sport/Fitness or combination of relevant education, experience and training.
  • Minimum of 5 years experience in a related field
  • Strong connections in local Fitness ecosystem and expertise
  • Expertise and passion for Training and a strong interest in the science behind the 5 facets of fitness (Nutrition, Mindset, Recovery, Sleep, Training) and digital training services
  • Proven ability to directly manage talent relationships and/or sport partnerships and surface insights to inform brand and business plans in a professional environment
  • Experience influencing leadership, teams and functional counterparts to get results in a balanced way, serving our consumers and partners, while engaging and growing our Trainers in a safe and people-first environment
  • Strong organizational and time management skills and ability to work toward simultaneous deadlines in a fast-paced work environment
  • Excellent verbal and written communication skills including: meeting facilitation and presentation
  • Passionate about creating opportunities for Fitness & Yoga Trainers
  • Ability to travel (up to) 40%

Nike requires all applicants for this position to be vaccinated for COVID-19 as a condition of hire, unless otherwise required by law. As an equal opportunity employer, Nike will make accommodations to individuals who cannot be vaccinated in accordance with applicable law.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Medical Plan
Paid Time Off (PTO)
Product Discounts