Membership Growth & Development Director

Shanghai, China

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NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

From our flagship website and five-star mobile apps to social media, digital marketing and the retail store experience, our teams at NIKE Digital are reimagining how design and technology meet to serve consumers more directly and personally. We invest in cutting-edge technologies and work with the most creative people in the world. Our teams are innovative, diverse, multidisciplinary and collaborative, taking technology into the future and bringing the world with it.

Reporting to Nike Membership Senior Director, this is a vital role responsible for Nike Greater China’s NikePlus (Nike+) Membership strategic development, planning, implementation, and evaluation of short- and long-term business strategies and market initiatives.


Strategy Development & Performance Management: Coordinate the process of developing strategic initiatives and objectives for the current year and the 3-year Strategic Plan at the Geography Level, partnership with Global membership team and co-work with GC business units/functions to ensure objectives are aligned and integrated; Work across functionally to align the areas we really want to focus and set some goals. Strong insight analysis and good language expression ability to help team drive the key focus and figure out the barriers.

Business Planning Process & Project Management: Coordinate major planning process milestones and deliverables, seek opportunities to ensure the process, standards and frameworks optimization. Drive overall NikePlus business planning process in which all gates and dates are clearly understood and that result in all Corporate planning deliverables being met. Provide project management support to cross-functional teams and manage special projects of strategic importance to Nike membership program business growth and profitability.

Marketplace & Consumer Analysis: Provide research and analytical support for strategic initiatives and special projects related to marketplace growth. Work independently to design and lead research projects related to NikePlus Awareness, member experience, member benefit, market trends, consumer profiles, and competitive intelligence. Direct and execute analysis and due diligence for new business opportunities. Conducts environmental scans, organizational positioning analyses and other studies.

* Bachelor Degree holder with 8+ years of consulting firm experience
* Experienced CRM / Digital Marketing projects in Greater China
* PMO experience, and well versed in leading and orchestrating multiple complex projects with multiple internal and external parties
* Manage matrix structure, ability to work with business partners, business engagement
* Strategic thinking, drive the future, champion and embrace change
* A down-to-earth and solution-oriented character. Able to be hands-on whenever necessary.
* Excellent communication skills, both in English and Chinese
* Drive and can-do attitude is key

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Employee Assistance Program
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Medical Plan
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