Japan - Neighborhood (NBHD)/Authenticators Marketing Manager

Tokyo, Japan

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.


As our Neighborhood (NHBD) Marketing Manager, you are an expert in Brand Marketing, with a deep understanding of the youth consumer, their lifestyle and how they shop online and offline. You are able to deliver on our Brand and Business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand.

You are a team player and a go-getter, curious and eager to innovate, to test & fail and learn & evolve. You appreciate the art of creative and you value the importance of data and consumer insights. You understand the technology, the role of our direct to consumer channels, and how these intersect with key NBHD accounts. You are always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.

In this role you will operate as part of the Japan Consumer Direct Marketing team and will be responsible for driving the implementation of our storytelling and experiences delivered to our visionary and sneaker obsessed consumers who are setting future trends.


•Lead and own the NHBD Marketing Strategy for Japan working closely with the NHBD Business team, SNKRS team, and key authenticator accounts/partners.
•Partner closely with the Consumer Direct Marketing (CDM) Digital Team to position SNKRS channel at the center of sneaker & lifestyle culture
•Work closely with the Catalyst Brand Management team to identify external cultural partners to develop sneaker culture, including new ways to seed & authenticate new innovations.
•Play a lead role in the Marketing planning and Go-to-Market process for NHBD Product stories on a seasonal basis, working in partnership with NHBD Business Development, Nike Direct Digital Commerce (NDDC), Nike Stores, Nike Marketplace Partners, Merchandising and GEO Channel teams.
•Ideate ways to seed and authenticate new innovations
•Contribute to weekly exchanges with the Consumer Direct Marketing Team, GEO NHBD Marketing team and other Territory NHBD Marketing Partners to share ideas, best practices and learnings.
•In partnership with the Analytics team, understand and apply insights to improve the way we communicate and connect deeper with our existing Nike Members and invite new Members in.


In this role you will partner with internal and external functional teams to improve Nike’s community and product storytelling and to cultivate cross-channel campaigns that elevate our NBHD partners and the sneaker community. This role will report directly to the Japan Consumer Direct Marketing Director. You will manage agency partnerships and allocated channel resources to continuously evolve our marketplace offense, as well as elevate Nike’s digital channels and ensure executional excellence. You will partner closely with the Japan NBHD/SNKRS Business team and the Asia Pacific Latin America NBHD Team, and many key partner accounts
•5+ years’ experience in Brand Marketing/Retail Brand Marketing/Digital Brand Marketing.
•Passion for Youth Culture, Sneakers and streetwear - being able to spot trends and being able to acknowledge what is ‘right’ for the brand.
•High-level strategic thinker and idea generator, with excellent attention to detail and commitment to excellence.
•Problem solver with excellent communication and organizational skills.
•Ability to communicate complex Digitally-led Retail Marketing concepts in simplified, yet inspirational ways,
•Analytical skills to gather business/user insights and apply learnings.
•Excellent project leadership and project management skills and ability to juggle between projects and priorities.
•Demonstrated experience working collaboratively and effectively with creative teams
•Ability to make strategic recommendations, draft presentation decks and present to marketing leadership.
•Ability to learn and adapt quickly and work in a constantly evolving environment, making judgment calls and shifts as needed.
•Local/Domestic Hire only

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Medical Plan
Paid Time Off (PTO)
Product Discounts