Marketing

ASSIST MGR, GC - 365 PRODUCT MARKETING

Shanghai, China Mainland

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Nike Direct is a strategic focus and the growth engine for Nike, Inc. Nike Consumer Direct Marketing (CDM) under Nike Direct brings abundant marketing capabilities to the strategic areas. As a marketing member, you will be part of the efforts to bring best-in-class personalized brand experiences to life under the vision of making sport a daily habit.

As one of the key functions under CDM digital, the vision of 365 product marketing is to empower digital business with the platform-led product storytelling rooted from GC consumer insights, at their speed. We are looking for mature talents that have strong passion in sport and also in digital marketing and digital business.

In this role, you will be a part of the team that creates premium and impactful digital content and journeys, not limited to traditional ones, also have the chance to pilot the new ways of digital marketing such as short-form videos and livestreaming. You will be one of the key drivers to know and participate in crafting the creative content from an initial thought to launch on the market.

Responsibilities:

Livestreaming (80%):
* In partnership with both Digital Business and Brand Management teams on seasonal Livestream programing planning
* Lead the execution by working with internal cross functional teams and external agencies/communities/KOLs
* Support on long-term livestream strategy building
* Optimize working process to ensure a smooth & healthy operation model
* Monitor executions, facilitate feedback, communicate successes, and share learnings

365 Story local content creation (20%):
* Assist in regular content creation brief based on consumer insight/market trend/product and execution follow ups
* Lead the launch journey with biz & platform teams, maximize the communication impact by collaborating with social/targeted comms/paid media teams
* Monitor executions, facilitate feedback, communicate successes, and share learnings
Development objectives:
* Elevate leadership profile through diverse leadership exposure
* Develop cross-functional management and orchestration skills
* Gain digital marketing experience in such a pioneer operation model cover both brand and biz needs
* Elevate mindset on how to leverage consumer insight and biz trend to develop mkt and biz solutions

Requirements:
* 5+ years working experience in digital marketing or livestream programing & production
* In-depth knowledge of community/KOL/KOC
* Excellent communication skill, comfortable and skillful expressing point of views.
* Strong ability of project management and agency management
* Fast learner
* Spirit of entrepreneurship and teamwork
* Deep understanding of livestreaming and social platforms
* Strong sense of GC consumer insight
* Good data analytical skills
* Good logical and structural thinking, ability to work under pressure
* Passion on explore marketing innovation and content creative format

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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Benefits

Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.

Employee Assistance Program
Holidays
Medical Plan
Paid Time Off (PTO)
Product Discounts