Director, Integrated Media - SEA&I

Singapore, Singapore

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Who Are We Looking For?

Nike is seeking an intelligent and hard-working marketing leader to join the Nike Integrated Media team for SEA&I (Southeast Asia and India).

As the Integrated Media Director for SEA&I, this role will be responsible for

1) Developing and driving the Nike media marketing strategy for SEA&I market in addition to coordinating and executing various elements of the campaigns with in-market teams with the goal of inspiring athletes* as well as

2) Generating awareness and demand for Nike products and innovation via both online and offline Nike destinations, and

3) Oversee new Nike member acquisition and growth.

Moreover, the Integrated Media Director will manage and oversee the strategy and execution of media advertising campaigns across all media channels including but not limited to digital and mobile (SEM, OLM, Paid Social, etc.), TV, Print, and OOH. In addition, the role will require collaboration with Brand Creative teams and sports category marketing leads and functional marketing partners to ensure the most impactful 360-degree integrated media marketing campaigns. This role will report into SEA&I Marketing Director and dotted-line reporting to APLA (Asia Pacific Latin America) Integrated Media Director.

What Will You Work On?:

* Create and communicate seasonal media marketing strategy for SEA&I to best accomplish business objectives.
* Work closely with both SEA&I Marketing Director and SEA&I Nike Direct Digital Commerce GM to develop the Digital Performance marketing model for SEA&I Nike Direct Digital Commerce that ensures we can exceed our business targets.
* Create and communicate seasonal media marketing strategy for SEA&I to best accomplish business objectives.
* Expand and carry out marketing strategies to drive traffic, revenue in an efficient Return On Ad Spend (ROAS) as well as maximize high-value app downloads.
* Supervise and partner closely with Brand Media Manager for SEA&I to create holistic full-funnel media journey for SEA&I consumers.
* Develop, execute and optimize media plans to maximize acquisition of high-value Nike members.
* Work closely with Brand Creative teams to request and to plan for creative asset delivery.
* Align regularly with Asia Pacific Latin America (APLA) Media counterparts for alignment on key APLA and SEA&I Nike priorities and initiatives.
* Attend Integrated Marketing Meetings with brand management marketing leaders to understand key category priorities and to create functional alignment.
* Measure business impact and report on pre-aligned KPI for each campaign via post-campaign reports and analysis, including recommendations for improvement.
* Manage and oversee both brand and performance media advertising budget.
* Manage and maintain media agency relationships.
* Conduct and analyze competitive and industry market research to improve current media advertising programs.
* Identify, experiment and develop new media strategy and tactics to connect with consumers in innovative ways.
* Manage, coach and develop media team members and talent.

Who Will You Work With?

* This role will report into Sr. Director, Marketing, SEA&I, and dotted-line report to Director, Integrated Media, Asia Pacific Latin America
* This role will be managing the Integrated Media team in SEA&I as well as agency relationships.
* This role will partner closely with cross-functional SEA&I marketing teams, SEA&I business teams (including Nike Digital Commerce) as well as Integrated Media team in Asia Pacific Latin American HQ.
What You Bring To Nike

* BA/BS degree
* 8-12 years of experience working at a digital media agency or client-side media management experience and/or leading direct-to-consumer marketing via performance media strongly preferred
* Deep experience with SEA&I digital media landscape and especially with respect to e-commerce and mobile app acquisition.
* Experience with various media channels including but not limited to online display advertising, mobile advertising, video advertising, social advertising, OOH, TV, SEM, SEO, and affiliate marketing.
* Strong understanding of Digital marketing across key channels including Paid Search, Affiliates, Online Display Media and Paid Social in an e-commerce setting
* Expertise and experience in driving mobile app acquisition campaigns.
* Creative thinker - able to and enjoys working with the creative team to provide direction and judge effectiveness of creative assets and collaterals
* A data-driven marketer at heart who enjoys find creative decisions and solutions via quantitative analyses and implementing growth strategies based on establishing efficiency at scale
* Previous experience with managing budgets and having a proven record of demonstrating strong return on investment is critical
* Experience and understanding of respective digital media buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required
* Experience working with ad serving and conversion tracking attribution partners (such as DoubleClick/DCM/GMP) and site analytics tools (such as Google Analytics, Adobe Omniture) is required.
* Excellent written and verbal communication skills, including presentations on complex business issues required
* Exceptionally strong analytical skills & comfort with getting your "hands dirty" diving deep into the numbers. Proven capability to use data to drive business decisions & marketing optimization required.
* Strong understanding of web analytics best practices and available data relevant to marketing optimization required
* Ability to manage multiple tasks and deliver results in a fast-paced environment
* Previous experience in maintaining digital marketing channels for a multichannel retailer, combining both online and offline success criteria preferred
* Comfortable working in and contributing to a team environment
* Expert proficiency in Microsoft PowerPoint or Apple Keynote
* Expert proficiency in Microsoft Excel
* Proficiency in English a must. Proficiency in Southeast Asian language (Thai, Tagalog, Malaysian, etc.) a plus.


Note to Candidates: Local/Domestic Hire Only.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

How We Hire

At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.

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