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Jordan Global Retail Brand Director, .COM & Email

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NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing, Jordan, Marketing & Communications

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

Description

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.


Description:

Enterprise leader responsible for creating and driving strategy as it pertains to digital channels: jordan.com/ partner.com and email. The role will develop and drive digital journeys across digital retail, and frameworks that align to an omni-channel approach. The role will balance creativity, while being analytical and results-oriented, helping teams make better informed decisions as it pertains to user experience, conversion, consumer engagement, content, insights and channel enablement capabilities. The role is based in Beaverton, Oregon on the Nike Inc, WHQ campus.

Key Responsibilities:

  • Develop and drive distinctive Jordan Brand product storytelling, leading with strategy and vision, crafting consumer journeys that prioritize Brand initiatives and foundational business drivers across .com and email. 

  • Partner with Digital Brand teams & Store counterparts to develop and drive a seasonal omni-channel approach through an intentional and integrated global Consumer Direct offense. 

  • Utilize web and search optimization to drive qualified traffic. 

  • Map consumer navigation to enhance holistic experiences. 

  • Understand segmentation strategy and best practices for email, driving engagement and conversion. 

  • Partner with Geographies to create seasonal journeys across ,com & email. 

  • Identify and refine target audience(s)/ segmentation through tests and pilots - learning consumer engagement, improving KPIs. 

  • Drive and implement effective search engine optimization strategies. 

  • Able to capture data, formulate insights and articulate verbally/ in writing strategic opportunities, challenges and solutions impacting business. 

  • Stay current on latest digital marketing trends and technologies as well as industry best practice. 

  • Strong verbal communication, and written skills articulated through presentations. 

  • Collaborate and work across multiple stakeholders within a matrix, leading teams, demonstrating alignment and progress. 

  • Enable strategy and teams through via a strong leadership profile and championship behavior. 

  • Focus teams and resources against the stories that matter most. 

  • Primary point of contact for .com and email strategy and execution. 

  • Own and drive the functional “Gameplan” process (end to end seasonal planning and execution) 

  • Inspire, empower & serve Geographies with strategies, tools and guidance focused on enabling

People management and leadership

  • Key internal partners include Jordan Digital Brand, Jordan Brand Marketing, Nike Direct Digital Commerce, Operations, Merchandising, Sales, Brand Design, Geo marketing and merchandising teams. 

  • Additional matrix partners include Nike Direct Marketing Teams. 

  • External teams include agency partners. 

  • This role is highly dependent on being able to work within and leverage the matrix. 

  • Partnering and presenting to peers and senior leaders throughout the organization. 

  • Leading and moving groups forward along an aligned vision.



Qualifications

  • 8+ years’ experience in Digital Brand Marketing, E-Commerce, Retail, Brand Marketing or similar. 

  • Proven leadership profile as it pertains to talent development and functional competency. 

  • Strong attention to detail and commitment to foundational digital perfection. 

  • Desire to grow digital acumen and equal parts passion for digital marketing. 

  • Problem solver with excellent communication and organizational skills. 

  • Data-driven decision maker with strong analytical skills 

  • Proven track record of working collaboratively and effectively with creative teams. 

  • Strong presentation skills. 

  • Ability to learn and adapt quickly and work in a constantly evolving environment. 


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00456124

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