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Jordan Retail Brand Director

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NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing, Jordan, Marketing & Communications

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

Description
Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.


Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

Description

Orchestrates the holistic and connected consumer journey for Jordan Brand, with end in mind against Jordan stores & Nike Direct store formats. Responsible for Concept development and Brand storytelling, balancing the art and science of presentation, storytelling and in-store experiences. Accountable for driving best in class retail marketing strategies that inspire, power and serve the geographies, territories and key cities.

Key Responsibilities:
  • Develop and drive distinctive Jordan Brand product storytelling, leading with strategy and vision.
  • Craft consumer journeys that prioritize Brand initiatives and foundational business drivers across store formats.
  • Develop and drive strategy as it pertains to an always-on and seasonal offense.
  • Partner with Digital Brand teams & Retail Marketing counterparts to develop and drive an omni-channel approach that connect the consumer to a Jordan ecosystem.
  • Partner with Jordan Brand and Nike Direct Brand teams (Global/Geo/Territory) partners to drive connection in marketplace.
  • Lead the development of briefs for Jordan store format development and integrated Nike Direct offense, partnering with Global Retail Concepts, Store Design & Brand Design teams to deliver against the strategic vision.
  • Stay current on latest retail trends and industry best practice.
  • Strong verbal communication, and written skills articulated through presentations.
  • Collaborate and work across multiple stakeholders within a matrix, leading teams, demonstrating alignment and progress.
  • Define KPI’s and gather retail insights to inform an always-on offense.
  • Enable strategy and teams through via a strong leadership profile and championship behavior.
  • Focus teams and resources against the stories that matter most.
  • Primary point of contact for retail store formats and seasonal direction.
  • Own and drive the functional “Gameplan” process (end to end seasonal planning and execution)
  • Inspire, empower & serve Geographies with strategies, tools and guidance.
  • Lead and develop a world class global Retail Marketing team with a focus on unleashing creativity to drive the Jordan Brand forward.
PEOPLE MANAGEMENT AND LEADERSHIP
  • Key internal partners include Jordan Brand Marketing teams, Operations, Merchandising, Sales, Brand Design, Geo Teams.
  • Additional matrix partners include Nike Direct Marketing Teams.
  • External teams include agency partners.
  • This role is highly dependent on being able to work within and leverage the matrix.
  • Partnering and presenting to peers and senior leaders throughout the organization.


Qualifications
  • 6-7+ years’ experience in Retail Brand Marketing, Retail, Brand Marketing or similar.
  • Proven leadership profile as it pertains to talent development and functional competency.
  • Strong attention to detail and commitment to foundational retail excellence.
  • Desire to grow store experience scum and connect a digital ecosystem.
  • Problem solver with excellent communication and organizational skills.
  • Proven track record of working collaboratively and effectively with creative teams.


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00460886

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