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North America Communications Manager for Nike Field Sports, Nike Training, and Nike Specialty

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NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Communications, Marketing & Communications

Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Nike, Inc. Communications team develops, establishes and strengthens authentic connections with diverse audiences through the lens of innovation and sport. The team creates premium and innovative brand stories, builds and enhances corporate reputation and brand equity, and engages audiences such as consumers, media, athletes, investors, non-governmental organizations and Nike’s own employees. The team focuses on information, inspiration and connection to accelerate the growth of Nike, Inc. Communications employees ignite conversations, envision the possibilities, and influence and deliver new levels of creative and strategic thinking to advance the brand around the world.


The North America Communications Manager will play a key role in developing long-term communications strategies and executions to engage media and influencers across North America (NA), and help build the brand among external audiences.

As a key member of Nike’s Communications team, you will work closely with Global Communications, North America Brand and the NA Media Relations team to lead creation and implementation of a communications strategy that engages, inspires and informs audiences across the geography, with a primary focus on the Nike Field Sports, Nike Training and Nike Specialty categories.

This includes defining a clear direction for key categories each fiscal year and developing seasonal plans in concert with Global Comms, the NY-based media relations, territory, and brand teams. 

You will develop strategic plans and initiatives that identify and align with business goals, and outline clear messaging and audiences. This will include efficient, timely and impactful communication across multiple channels and functions internally.

An effective candidate needs to deliver a forward-looking, innovative approach to our communications strategies and be well versed in message development, with excellent writing skills and demonstrated creative thinking.

The role requires someone with a passion for sport, innovation and design, the ability to deliver new ways of thinking and approaching the function, and to deepen and evolve Nike's relationship with the key internal and external stakeholders.

This work will include exploring new communications strategies that evolve the function, driving content development with new and diverse partners, and strategically building experiential events to lead coverage. 

  • Bachelor's degree in journalism, English, communications, business, or related discipline
  • 5 years + professional experience in a high profile communications role, either in agency or in-house
    • 2 additional years of experience required in lieu of a degree
  • Media relations and Communications planning experience
  • Strong project management experience with events and initiatives across multiple partner relationships
  • Demonstrated ability to network and influence across media, connectors and influencers with a demonstrated background in pitching media
  • Ability to Travel, 15-25%
  • Knowledge of footwear, design or apparel industry
  • Experience working on high profile consumer brands

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00446337

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