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Senior Marketing Director, Jordan Retail Brand

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

Description
As the Senior Retail Brand Marketing Director for the Jordan Brand, you will oversee a team that develops end in mind omni-channel strategies for Jordan Concepts and rest of marketplace. You'll be responsible for setting and oversee the seasonal offense for Brand Jordan and encouraging a new era of innovation storytelling & omni-channel consumer experiences. All of this will focus on impact for critical brand moments. Accountable for driving premier connected retail experiences that ultimately inspire, empower and serve the geographies, territories and key cities.

Key Responsibilities:
  • Develop category strategies for the omni-channel journey for Brand Jordan through an intentional and integrated offense powered through the consumer code process
  • Cultivate distinction through authentic category and brand moments, product storytelling and experiences that connect across innovation, sport and culture
  • Lead the development of the holistic product storytelling against Brand Defining, Category Defining & Business, inspiring styles and collections
  • In partnership with Jordan Concept and Stores Design team, develop an evolved consumer experience journey for Wholesale partners that can be scaled to rest of marketplace
  • Create brand distinction through breakthrough styling and visual merchandising strategies that amplify key moments and connect across innovation, sport and culture
  • Own the functional consumer code process
  • Inspire, empower & serve geos with strategies, tools, and guidance focused on enabling flawless implementation for Brand Jordan priorities
  • Proactively partner to capture & apply consumer first, data driven retail insights
  • Probe and mine capabilities and foster a test and learn mindset that informs future strategies
  • Lead and cultivate global best practices and standards. Capture and deploy geo and city key learnings for broader scale 
  • Leverage and apply geo and city insights to inform future strategies to succeed in our key cites and doors
  • Lead and develop a premier global team with a focus on unleashing creativity & maximizing human potential

Qualifications
Required:
  • Bachelor's degree in Marketing or a business related discipline 
    • 2 years of additional experience in lieu of a degree
  • 10+ years of progressively responsible Brand marketing experience 
  • In-depth knowledge of the Global Marketplace with an understanding of the competitive market, consumers and retail trends
  • Demonstrated experience in the following: retail marketing, visual merchandising, retail space planning and/or event design
  • Ability to travel up to 35% of the time 

Preferred:
  • Experience in one of Nike's key categories, with an in-depth understanding of the Basketball category consumer 
  • Ability to lead a cross-functional team toward a vision through effective collaboration within a matrix environment
  • Experience managing direct reports


NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 00420628

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