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Senior Digital Product Copy Manager

Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.

Communications, Marketing & Communications

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

Who Converse represents is who Converse hires. If you're one-of-a-kind, you should try us on.

Description
Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change—and that’s who we hire: The most malleable, most innovative, and most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, and athletes. That’s why we hire true individuals—so we speak the same language.

Are you product obsessed? Good. Are you a passionate leader? Great. As the Sr. Digital Product Copy Manager based at Converse WHQ in Boston, you’ll lead a team of writers to develop compelling seasonal storytelling about our products. You’ll coach writers to craft persuasive copy to drive Global sell-in and sell-through with digital retail partners. As a key member of the Global Digital Commercial Content team, you’ll be an integral part of bringing new product storytelling solutions to the Converse brand.

To thrive in this role, you’ll have an entrepreneurial mindset and a desire to write—and rewrite—the playbook as we go. You’ll be strategic and highly cross-functional in your approach. You’ll be hands-on and enjoy sleuthing the details that make every shoe meaningful. You’ve been digital-first, and you know just how to apply your expertise in the digital marketplace to engage our global consumer.

Accountability:

  • Lead, coach, and develop a team of team of talented, product-obsessed copywriters
  • Lead development of compelling product stories for use by global commercial teams, Converse.net, internal partners, and online retail partners
  • Drive a consistent and authentic voice globally, aligned to Converse brand standards
  • Collaborate closely with Brand, Commercial, and Product teams to ensure product copy guidelines align with the Converse brand voice, commercial objectives, and SEO best practices; drive evolution of guidelines as needed
  • Develop deep knowledge of our product composition, features, and benefits
  • Actively gain knowledge and experience on Converse’s products, processes, trends, the consumer, and overall marketplace culture


Qualifications
  • Bachelor of Arts in Writing, Communications, Journalism, or a related field.
  • 8+ years of writing experience in a corporate or agency environment required, preferably as a copywriter for a major brand, e-commerce company, or digital design agency
  • Creative, bold, and digitally savvy
  • Expert command of the English language, including spelling, grammar, punctuation
  • Excellent communication skills and proven team-building experience
  • Experience writing compelling and creative email, editorial, and other digital marketing material
  • Must be a self-starter, organized, willing to work together, flexible, and comfortable working in a fast-paced, entrepreneurial environment
  • Knowledge of footwear and/or apparel design construction and terminology a plus
  • Ability to manage multiple and competing work priorities, demands, and changes
  • Creative thinking and problem solving
  • A genuine passion for digital marketing and the online space
  • Retail, catalog, or search-engine-related experience 

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.

Job ID 00451918

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