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Integrated Retail Marketing App Specialist

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Retail Corporate

Nike, Inc. Retail Corporate is the backbone to stores around the world. A global network of teams — Finance, Human Resources, Talent Development, Marketing, Merchandising, Real Estate and Strategic Planning — direct the daily operations of and the hundreds of Nike Stores and Nike Factory Stores. Retail Corporate teams share the same passion and energy for the brand as their in-store teammates, and it shows: Retail continues to be one of Nike’s top areas of growth.


About the role

At Nike we see a vast amount of potential in the digital world. Over the years Nike has never been afraid to explore digital opportunities early on and that’s one of the areas where we hold a strong competitive advantage.

As our App Specialist, you will be joining a team whose primary objective is to spread the Swoosh across a number of owned and external channels and your main focus will be Nike apps. You will be working closely with merchandising, category brand and membership teams, as well as a number of external partners.

In this role, you’ll need to develop a strong understanding of the Nike brand, best ways to market the apps and most importantly the consumers’ needs. You’ll need to work with numerous partners to make sure Nike brand voice is consistently heard across all digital platforms and is relevant to the consumer.

You will also be expected to present your findngs and insights to the broader team on a regular basis. Presentation skills are highly valued in Nike.

We are looking for a strong team player who will be comfortable navigating the Nike matrix and working with multiple partners toward a common goal.


  1. Lead digital experience of Nike apps and align with merchandising and category brand to deliver business growth.and a consistent message across platforms.
  2. Focus on digtal content management and run-of-show of Nike apps, to naturally attract new consumers and retain the existing ones.
  3. Partner with Nike Global teams and come up with creative ways to make up for resource constraints.
  4. Track and link app metrics to overall brand metrics for evaluation of strategy vs execution.
  5. Provide ideas and content that are inspirational, enriching, insightful and entertaining for the consumer.


  1. Bachelors’ degree in Business, Economics, Marketing or a related field required (an additional 2 years of experience in lieu of a degree). MBA highly preferred.
  2. Good understanding of NIKE brand, digital platforms (namely apps) and Japanese consumer.
  3. Two years of previous digital experience in a brand or an e-commerce business.
  4. Previous experience in running or launching e-commerce website, platform or apps.
  5. Passion for building strong brand equity as a marketer.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 10330

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