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Marketing Manager, Hurley

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

Marketing, Hurley

The essence of Hurley is rooted in a love of the ocean and its constant state of change. Fueled by innovation, inclusion and empowerment of youth, the Hurley team lives around the world, from the brand headquarters in Costa Mesa, California, to offices in Tokyo, Sydney, Barcelona and Bali. Always with an eye to the sea, Hurley’s corporate team of marketers, salespeople, designers, digital strategists, product managers and more share a passion for beach culture and freedom of expression that translates into advanced, authentic products for the surf athlete.

About the Hurley Brand team
Deep knowledge and experience in the industry is fundamental but we also see importance in leadership skills and effective alignment with Sales, Product, and other functions. Our mission is to create epic consumer experiences at retail and digital across our different distribution channels that will both elevate our brand and drive commercial success. We are driven by curiosity, discipline and passion and our vision is to become the number 1 surf brand for consumers at retail. 

About the role
As our Brand Manager, you’ll play a significant role in achieving our vision.  You’ll interface with other leadership members and HQ to develop and execute strategies and programs that will maximize brand and sales goals, through the messages, experiences and channels that are meaningful to our consumers. This role will require some travel to Hurley Headquarters in Costa Mesa, California.

  1. To drive the revenue growth in existing customers to achieve the budget set by accounts throughout Japan.
  2. Lead Sales Team at quarterly trade shows with product story based on seasonal strategy.
  3. Develop & execute seasonal plans, according to category & functional briefs.
  4. Be an ambassador for our consumer and understand them inside out, in order to best serve their needs.
  5. Provide executional reporting, learning & best practices.
  6. Become an expert of local insights & numbers to put at the center of the digital consumer journey.
  7. Market research on the surf industry and being able to forecast the demand and trend


  • Bachelors’ degree and above.
  • 5+ years of work experience in Marketing of Fashion/Sports Brand.
  • Sales and Product experience preferred.
  • Knowledge and experience in Surf Industry preferred.
  • Fluency in Japanese and English (TOEIC: 800+).

Note to Recruitment Agencies: NIKE is not accepting candidate submissions from recruitment agencies NIKE does not have existing contracts with. NIKE will not be responsible for payment of recruitment fees for hiring of candidates whose resumes were submitted to NIKE employees or NIKE offices without NIKE’s prior permission.

人材紹介事業者の皆様へ:  NIKEでは、現在契約締結済みの人材紹介会社以外からの人材の紹介、斡旋等はお受けしておりません。NIKE社員やその他のNIKEオフィス宛てに応募希望者の履歴書をお送りにならないようお願い致します。NIKEの事前の許可なく送信された場合、NIKEは、その後希望者ご本人が採用された場合でも関連する費用の支払いにつき、一切の責任を負いません。

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Job ID 9015

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