Passion. Potential. And Our Pursuit.

Nike Inc.'s Global Family

NIKE isn’t one product. NIKE is a mindset. It’s a do-more, go-further attitude about life. It’s about pushing limits and breaking boundaries. It’s about creating the future. And you can find it on the court, on the beach, or on the street, because it’s the backbone of each brand in our family — Nike, Converse, Hurley, and Jordan.

Passion. Potential. And Our Pursuit.

Creating the Future of Sport

At NIKE, Inc., we see a world where everybody is an athlete—united in the joy of movement. Driven by our passion for sport and our instinct for innovation, we aim to elevate human potential. Whether our job is designing the ultimate sneaker or coding a revolutionary app, we’re united by the same mission: to bring inspiration and innovation to every athlete* in the world. That means you.

A Century in the Making

Converse has been defining street, sport, and creative culture since its founding over a century ago. For proof, look no further than the Converse All-Star Chuck Taylor. What started as the shoe of choice for a generation of basketball players has become a blank canvas for several generations of creators, from graffiti artists to graphic designers. And we aim to outfit future generations with the same inspiration.

The Next Wave of Surf Innovation

Hurley is rooted in a love of the ocean and its constant state of change. Fueled by innovation, inclusion, and empowering the voice of a new generation, Hurley’s corporate team of marketers, salespeople, designers, digital strategists, product managers, and more share a passion for beach culture and freedom of expression that translates into advanced, authentic products for the surf athlete.

A Tribute to Greatness

What began as an homage to one player—Michael Jordan—has become synonymous with peak performance and an endless pursuit of greatness. Employees in design, merchandising, product development, communications, marketing, sports marketing, and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: shape the future of basketball culture on and off the court with the next generation.

Find It Within The Founders

Dive into Nike’s history and learn about the greatness that helped establish what Nike is today. Which of the four personas resonates most with you?

Always Evolving. Always Nike.

History and heritage

We Believe In The Power of Sport

Community Impact Initiatives

The NIKE family believes that the future starts at street level, with community and a common goal. From Converse’s school innovation fund to Hurley’s water-conservation projects, we’re opening the future of sport to everyone. The future isn’t created by one person alone.

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