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Reaching New Heights
Why We Exist
In similar fashion to its namesake, Jordan Brand takes flight on and off the court — whether that means reaching new creative potentials, redefining basketball’s relationship to style, or bridging sports and culture.
BUILDING THE FUTURE OF BASKETBALL CULTURE
In 1984, the Air Jordan was the first collaboration between Nike and rising star, Michael Jordan. Through multiple products innovations, expansions, and continued collaborations, the Jordan team has turned the Jumpman silhouette into a sneaker icon worthy of Michael Jordan. Today the team is focused on building the future of the brand from product that will become the icons of tomorrow to world class teams and business practices.
Air Jordan literally and figuratively allowed Nike sneakers to reach new heights. At the time, Nike was primarily known as a running shoe company. Ever since the initial release in 1984, the Air Jordan and its related products have expanded Nike’s domain and continues to define the modern basketball and sneaker culture we know today.
Initially focused on creating basketball footwear and apparel, Jordan Brand has since expanded into other sports including American football, baseball and global football as well as lifestyle apparel and footwear. Nike began by taking a risk on an unproven rookie and we carry this mentality today by always evolving and never settling.
Soul, performance and style take flight at the Michael Jordan Building at the Nike World HQ in Beaverton, Oregon. Employees in design, merchandising, product development, marketing, communications, sports marketing, and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: shape the future of basketball culture on and off the court with the next generation.
EVERYONE CAN FLY
Jordan Brand believes world where everyone has the same opportunities and that education has the power to promote diversity, inclusion and equality. We are dedicated to leveraging the power of our brand to create a level playing field for underserved youth. We do this by unlocking access to education and mentorship.Learn more