In similar fashion to its namesake, Jordan Brand takes flight on and off the court — whether that means reaching new creative potentials, redefining basketball’s relationship to style, or bridging sports and culture.
In 1984, the Air Jordan was the first collaboration between Nike and rising star, Michael Jordan. Through multiple products innovations, expansions, and continued collaborations, the Jordan team has turned the Jumpman silhouette into a sneaker icon worthy of Michael Jordan. Today the team is focused on building the future of the brand from product that will become the icons of tomorrow to world class teams and business practices.
Soul, performance and style take flight at the Michael Jordan Building at the Nike World HQ in Beaverton, Oregon. Employees in design, merchandising, product development, marketing, communications, sports marketing, and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: shape the future of basketball culture on and off the court with the next generation.