Data & Analytics
Consumer Insights Director, Global
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
WHO WE ARE LOOKING FOR
We are looking for a consumer-obsessed change agent who has experience championing consumer insights and research within product organizations. This person will balance art and science to drive a consumer-centric culture to better serve athletes. They need to be adept at translating qualitative and quantitative data from a variety of sources into actionable insights that will fuel consumer concepts, inform brand positioning, influence footwear and apparel product creation, shape global strategic direction, and create business growth. The ideal candidate will thrive as an individual contributor in a fast paced, highly complex offense and organization. This person needs to have a strong voice and excel at collaboration and integration across functions at the Global and Geo levels. Ultimately, they are the lead consumerist for either a global men’s or women’s category, responsible for ensuring the organization is serving the needs of athletes today and into the future.
WHAT YOU WILL WORK ON
The ideal candidate will work on the insights learning agenda and will help set the strategy, near-term and long-term, and prioritize work aligned with key business objectives. You will define and further dimensionalize the consumer through segmentation, identify what we need to learn, and turn insights into meaningful ideas by wiring them into and across functional partners. Your approach and toolkit will balance qualitative and quantitative methodologies. On the quantitative front you will use internal data science and analytics teams and tools. On the qualitative side you will partner with our internal trends and research teams, as well as external agencies and services to build a robust and comprehensive understanding of the consumer. Your work will inform early concept development, product creation, global strategy and seasonal marketing.
WHO YOU WILL WORK WITH
As a Global Consumer Insights Director, you will be an integral part of the Consumer & Market Research team at Nike’s WHQ Headquarters in Beaverton, Oregon. You will report directly to the leader of either Global Men's or Women's Insights. You will partner with multiple groups across the Consumer Insights function, including Marketplace Trends, Consumer Research, Nike Direct Analytics, Marketing Science, and Data Science, as well as external agencies and business partners in Product Merchandising, Brand Marketing, Design, Strategy, and General Management.
WHAT YOU BRING TO NIKE
- Bachelor’s degree in consumer insights, business analytics, strategy, consulting or related field, or a combination of relevant education, experience, and training
- 7+ years of experience in consumer research, analytics, brand management, product or design
- Demonstrated experience uncovering actionable consumer insights with the ability to shift from the details to the big picture seamlessly
- Ability to lead a portfolio of large, multi-disciplinary research projects with multiple business partners in a dynamic and evolving organization
- Proven ability to synthesize complex findings and independently produce and deliver compelling presentations; data visualization and keynote skills preferred
- Previous experience with primary research methodologies and consumer segmentation preferred, experience managing research agencies a plus
- Expert collaborator with experience working across multiple functions and levels of leadership concurrently
- End-to-end project management skills with ability to lead working teams made up of internal and external partners
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
How We Hire
At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.Start now
Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.