Consumer Direct Sciences - Media Advanced Analytics Senior ManagerApply
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Nike’s Consumer Direct Sciences is a growing team responsible for building and deepening a holistic view of Nike’s consumers through data and analytics and applying those insights to inform the development of incredible digital content & experiences for our consumers.
We are looking for a Media Advanced Analytics Senior Manager who has a deep passion for applying advanced analytic approaches, an eagerness to dig into the data, and a vision for turning data streams into a cohesive view of consumer engagement. The ideal candidate excels in a cross-functional teams and thrives in a fast-pace organization where there is an opportunity to meaningfully evolve the way Nike connects with its consumers. In this role, you’ll work as an extended member of Nike’s Media and Marketing team, serving as an analytics expert using consumer engagement data to identify opportunities to optimize media reach and effectiveness. You will have the opportunity to develop and execute quantitative media analytics to develop a deep understanding of our consumers and engagement across Nike’s holistic media plan, as input into experimentation/modeling and business strategy.
·Serving as an expert in analyzing and leveraging data to optimize media investment
·Partnering x-functionally to govern a centralized, flexible, cross-platform meta-data structure to power deeper analysis.
·Develop and execute interest, lifestyle and cultural audience analysis using multiple data sources and methodologies.
·Leading a team of 3, build and deliver media reporting and recommendations demonstrating a deep understanding of both consumer motivations and platform nuances.
·BA/BS degree required; a focus in marketing, statistics, econometrics, applied math, or a quantitative behavioral sciences field preferred
·Advanced degree is a plus, but not required
·8+ years of experience conducting quantitative analysis on media within China market, along with team management responsibility
·Fluency in SQL (Hive, Impala) or similar experience in analyzing large structured and unstructured datasets
·Experience using analytics to understand digital consumer behavior and identify opportunities
·An insatiable curiosity for understanding the variables that drive digital content engagement
·Experience with a statistical package is a plus (such as R, MATLAB, SPSS, SAS, Stata, etc.)
·Demonstrated ability to translate business questions and strategy into practical analyses that are executed precisely, on-time, and on-budget
·Ability to connect multiple sources of data (qualitative and quantitative) to tell a holistic story
·Strong communication and presentation skills
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 13188