Senior Professional, Retail Marketing, Retail Brand, London/West

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

EMEA Marketing – Senior Professional, Retail Marketing, Retail Brand, London UK & Ireland

Based in London, you will be part of the London key city and UK & Ireland territory marketing team.  This team will be accountable for:

• Bringing our Consumer Fields of Play to life in the city through key relationships with the faces (individuals and communities) & places that matter most to dimensionalize Running, Fitness, Football, and Lifestyle, leveraging our on-the-ground connectivity to youth, sport & culture
• Amplifying our Concept Map through complementary executions on the ground that build off Global-Geo campaigns, EG: through pinnacle activations
• Ensuring our Nike Sport Marketplace on the ground in UK & Ireland, and especially in London, shows up as pinnacle and sharply connected to our Field of Play visions
• Fuelling our global engine with sharp, relevant consumer insights that can scale

Who are we looking for?

We are looking for an experienced and talented marketeer with a passion for movement, a curiosity for our young consumer, and an unrelenting desire to build deeper relationships with them.  A marketeer with prior retail marketing experience, and a marketeer keen to strive for better ways to engage with our consumers through testing, learning & iterating.  And of course, a marketeer willing to adapt on the fly, all while maintaining a positive growth mindset. 

What will you work on?

As Senior Professional, Retail Brand Marketing, you will be part of the London UK & Ireland Retail Marketing function, reporting directly to the Manager, Retail Brand Marketing.

In this role core duties will include:

• Obsessing the consumer journey through our Nike Stores across UK & Ireland with a special focus on London, ensuring seasonal campaigns come to life in a compelling & localized fashion for maximum brand impact.
• Collaborating with the London UK & Ireland Brand Marketing, in partnership with EMEA and Retail teams to bring to life targeted consumer experiences in store, amplifying our Consumer x Field of Play strategy.
• Executing retail brand executions both through concept map and seasonless stories across our London-based stores, and stepping in with the team as needed to ensure the Brand shows up in a premium fashion.
• Leverage physical and digital marketing capabilities to drive traffic to our stores. This can be pre/post digital journey, but a sharp focus on physical in our must win doors across product marketing, fixtures, store services and experiences.
• Survey retail brand executions across all doors outside of “must win” doors, reporting back to EMEA teams
• Survey the broader Nike Sports Marketplace through our Nike partners to ensure brand standards are met in multi brand environments. Help to identify areas that need brand standards elevating, working back with EMEA Nike partners team.

Who will you work with?

In this role you will work fluidly across the full London UK & Ireland marketing team, and working with cross-functional marketing partners to bring your vision to life for our consumers in the city.  You will work closely with the Nike Direct team, at London UK & Ireland and EMEA level, and you will also work closely with the EMEA Retail Brand team to stay abreast of latest strategies and help share best practices. 

You will report directly into the Manager, Retail Marketing, Retail Brand London UK & Ireland

You will also work cross-functionally in the London office with key partners in service of our athletes, consumers and members.   

The shape of your day-to-day work will vary significantly, and therefore your style and influence will have to adapt accordingly. You therefore must be collaborative, intuitive, and maximise the effectiveness of individual as well as collective thinking. You must be open to the opinions and expertise of those you engage with in order to apply coherent strategy and thinking that leads to new opportunities.

What you bring to Nike?

A successful candidate will be expected to clearly demonstrate and articulate experience of the below essential requirements in order to be considered.  Candidates that meet these criteria will then be assessed based on the competencies also outlined below.

Essential requirements:

• Experience in marketing, with a strong focus on retail and digital marketing.
• A demonstrable knowledge of the UK & Ireland consumer with a focus on London; the cities and Nike’s position within them, with a track record of making strategic marketing decisions within these environments.
• A desire & willingness to adapt in an agile fashion to our consumers’ and organisation’s needs to deepen our relationships with consumers.
• An understanding of the sporting goods retail landscape from competitors to multi brand environments across London, ideally broader across UK & Ireland.
• Commercially minded, understating how to craft strong consumer journeys in retail to drive conversion.
• Demonstrate deep understanding of initiatives that drive consumers to stores through various marketing channels.
• A clear understanding of youth and sport culture, with a sharp focus on Gen Z consumer habits of today.
• A sharp and concise communicator in both written and oral, with the ability to adjust communication style to deliver the message.
• Strong presentations skills, with the ability to craft vision and strong narrative.
• Experience in briefing and managing agencies, specifically on creative development, cost management and executing to the highest standard.
• Passionate about sport (participating or spectating) and a Nike fan.

Leadership Defined Key Competencies:

• Instils trust by gaining the confidence and trust of others quickly through honesty, integrity and authenticity. Models reliability and ensures that the team meets its commitments.
• Fosters effective teamwork by building cohesive relationships that apply their diverse skills and perspectives to achieve common goals. Rewards team efforts and accomplishments.
• Holds himself/herself and others accountable to meet commitments. Accepts responsibility for successes and failures of own work.
• Values Differences and thrives in an environment in which differences are openly shared, embraced and incorporated into team activities.
• Communicates clear vision and strategy that motivates others to action. Builds energy and optimism
• Cultivates innovation by creating new and better ways for us to work, and seeking new areas of marketing to test & learn
• Thinks Strategically about future possibilities and translates them into breakthrough strategies. Thinks beyond the day to day, taking a core interest in our consumer & athlete

Application closing date: 25th January 2025

Local applications only please - relocation is not supported in this role

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.