Director, Studio Production, Icon SH

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

ICON.SH is Nike’s pioneering in-house production studio. Combining world-class expertise with cutting-edge capabilities, we deliver premium, “China-right” creative content at speed and scale. More importantly, we are the guardians of Nike’s brand standards, ensuring every piece of work reflects the quality, innovation, and authenticity Nike is known for worldwide.

WHO WE ARE LOOKING FOR

We are seeking a visionary leader to establish and grow our Studio Production team, joining the core leadership of ICON.SH. The ideal candidate is a production expert who can:

• Deliver at scale—bringing expertise in e-commerce (product photography and videos) and live-streaming production to execute high-quality, high-volume outputs efficiently.
• Uphold premium creative standards—pushing the boundaries of what’s possible while safeguarding Nike’s reputation for excellence.
• Demonstrate a deep connection to Nike and/or the sports culture, with an innate understanding of the brand’s ethos.
• Inspire teams with proven people-first leadership, fostering collaboration and innovation.

Continuously challenge the status quo, leveraging new technologies to elevate production processes and creative impact.

WHAT YOU WILL WORK ON

As Director of Production, you will:

• Build and scale the Studio Production function, delivering exceptional work across e-commerce, live streaming, and other premium creative formats.
• Establish processes, tools, and infrastructure to enable efficiency at scale while elevating the creative quality of all outputs.
• Act as the guardian of Nike’s brand standards, ensuring every production reflects premium craftsmanship, attention to detail, and cultural relevance.
• Drive innovation in production techniques, integrating next-generation tools like automation, virtual production, and Generative AI.
• Lead the design and implementation of workflows to balance agility with premium quality as the studio enters its build and growth phases.
• Ensure global alignment with ICON.Studios worldwide while tailoring solutions for the China market.
• Collaborate cross-functionally and externally, building partnerships to elevate the studio’s capabilities and output.

WHO YOU WILL WORK WITH

You will report directly to the Senior Director of ICON.SH and collaborate with:

Studio leadership across Post Production, Creative & Styling, Operations, and Business Planning.

Internal cross-functional teams, including Marketing, Marketplace, Business Affairs, Legal, Finance, HR, Procurement and Technology.

External partners and vendors in production, casting, and post-production.

Global counterparts within the ICON.Studios network.

WHAT YOU BRING

• 10+ years of production experience with proven creative breakthroughs, ideally for sports or premium brands.
• 5+ years leading specialized production teams, with expertise in live streaming and e-commerce production at scale.
• A deep understanding of premium production techniques, balancing speed and scalability with quality craftsmanship.
• Demonstrated ability to safeguard brand standards while driving operational excellence.
• Expertise in vendor management, scheduling, cost reporting, and contract negotiations.
• Experience integrating new technologies (e.g., Generative AI, virtual production) into production workflows.
• Exceptional leadership skills, fostering collaboration, cross-functional alignment, and team success.
• A proven ability to thrive in ambiguous, fast-paced environments, with a strong bias for action.
• Strong verbal and written communication skills in both Chinese and English.
• A Bachelor’s degree or higher in a relevant field (preferred).

WHY YOU SHOULD JOIN US

ICON.SH offers a rare opportunity to shape the future of content creation for Nike in Greater China. If you’re ready to build something from scratch, to drive innovation in production, combine high-volume efficiency with premium craftsmanship to elevate Nike’s storytelling in China, we’d love to hear from you.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.