Marketing
Global Brand Marketing Lead
Beaverton, Oregon
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Global Brand Marketing Lead – NIKE, Inc. - Beaverton, OR. Develop, direct and coordinate the complete marketing plan for a category that drives brand strategies. Develop programs that will maximize the brand's awareness and sales, through the message and media that are meaningful to retailers and consumers. Applies business and management expertise to achieve financial and operational objectives within or across disciplines or departments. Manages team and sets team and individual goals that align with department and function goals. Leads staff, creates opportunities for staff development, makes hiring decisions, and drives performance management, recognition and rewards. Develops team structure that facilitates and maximizes individual and team performance. Creates the category brand plan and multiyear cat-strategy. Leads the communication of the cat brand plan with the non-key territories and leads execution in partnership with global team for the key territories. Transforms marketing global strategy/direction into categorical and seasonal go to market execution. Manages budget for all cat-marketing executions. Drives annual concept map. Leads categorical and seasonal event execution and evaluation. Maintains close relationships with key consumer groups, such as sports marketing, event marketing, and regional marketing teams. Leads the development of strategic marketing plans and briefs. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
Employer will accept a Bachelor’s degree in Business Administration, Marketing, Global Business, or International Studies and 5 years of experience in the job offered or in a marketing-related occupation.
Project management
Consumer Insights
Budget Allocation Management
Market Research
Market strategy
Brand Marketing & Management
Competitive Analysis
Airtable
Brand Collaboration and relationship management
Trendspotting
Apply at www.jobs.nike.com (Job #R-45823).
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NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
How We Hire
At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.
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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.