Marketing
Lead, Global Brand Marketing
Beaverton, Oregon
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Lead, Global Brand Marketing – NIKE. Inc - Beaverton, OR. Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information. Establish and oversee the implementation of the complete marketing plan for a product line. Manage the programs that maximize the brand's awareness. Direct the development and execution of seasonal and category marketing programs. Partner with Brand Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts. Partner with Men's, Women's, Kids construct, to deliver a comprehensive sports Lifestyle Brand Plan. Establish key consumer journeys and stories across dimensions. Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension. Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment. Partner across global, geos and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally. Partner with product merchandising to support product positioning, navigation and naming. Guide the creative process of seasonal stories from brief-through to Geo hand off. Monitor "the know and serve" athletes motivations and needs, to unlock the power of sport for every athlete. Oversee the marketing projects that will indicate the biggest growth potential in Men’s, Women’s and Kids. Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit. Establish authenticity through our key dimensions such as Basketball, Football and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments. Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer. Influence, enrich and recommend support global category strategy within local markets. Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction. Telecommuting is available from anywhere in the U.S., except from AK, AL, AR, DE, HI, IA, ID, IN, KS, KY, LA, MT, ND, NE, NH, NM, NV, OH, OK, RI, SD, VT, WV, and WY.
Must have a Bachelor’s degree in Business Administration, Marketing, or Management 5 years of experience in the job offered or in a marketing-related occupation. Experience must include:
Idea and services development
Project management
Team mentorship
Brand communication
Consumer analysis
Marketing strategy refinement
Concept management
Complex market research
Apply at www.jobs.nike.com (Job# R-45856)
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NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
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At NIKE, Inc. we promise to provide a premium, inclusive, compelling and authentic candidate experience. Delivering on this promise means we allow you to be at your best — and to do that, you need to understand how the hiring process works. Transparency is key. * This overview explains our hiring process for corporate roles. Note there may be different hiring steps involved for non-corporate roles.
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Whether it’s transportation or financial health, we continually invest in our employees to help them achieve greatness — inside and outside of work. All who work here should be able to realize their full potential.